Revisiting customer value analysis in a heterogeneous market
| Year of publication: |
2010
|
|---|---|
| Authors: | DeSarbo, Wayne S. ; Ebbes, Peter ; Fong, Duncan K.H. ; Snow, Charles C. |
| Published in: |
Journal of modelling in management. - Bradford : Emerald, ISSN 1746-5664, ZDB-ID 2258349X. - Vol. 5.2010, 1 (1.1.), p. 8-25
|