Revisiting e-commerce platforms' strategies of exercising channel power : a contingency perspective
Year of publication: |
2024
|
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Authors: | Deng, Guangkuan ; Zhang, Jianyu ; Xu, Ying ; He, Lijuan |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 10, p. 2239-2256
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Subject: | AI capabilities | Channel conflict | Inter-platform competition | Platform value co-creation | Strategies of exercising channel power | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Strategisches Management | Strategic management | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Wettbewerb | Competition | Kontingenztheorie | Contingency theory | Wettbewerbsstrategie | Competitive strategy | Netzwerkökonomik | Network economics |
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