Revisiting fortune at base of the pyramid (BoP)
Vipin Gupta; Shaista E. Khilji
| Year of publication: |
2013
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|---|---|
| Authors: | Gupta, Vipin ; Khilji, Shaista E. |
| Published in: |
South Asian journal of global business research : SAJGBR ; the official journal of the South Asian Academy of Management. - Bingley : Emerald, ISSN 2045-4457, ZDB-ID 26846354. - Vol. 2.2013, 1, p. 8-26
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010118840