Revisiting internal market orientation : a note
Gurjeet Kaur Sahi; Subhash Lonial and Mahesh Gupta; Nitasha Seli
| Year of publication: |
2013
|
|---|---|
| Authors: | Sahi, Gurjeet Kaur ; Lonial, Subhash ; Gupta, Mahesh Chander ; Seli, Nitasha |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 27.2013, 5, p. 385-403
|
| Subject: | Internal market orientation | Indian banking | Scale development | Market orientation | Banking | India | Indien | Marketingmanagement | Marketing management | Bank | Internationales Marketing | International marketing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127931