Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Tendai Chikweche, James Lappeman, and Paul Egan
| Year of publication: |
2021
|
|---|---|
| Authors: | Chikweche, Tendai ; Lappeman, James ; Egan, Paul |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 29.2021, 4, p. 79-94
|
| Subject: | Africa | international market segmentation | market potential | middle class | Afrika | Mittelschicht | Middle class | Internationales Marketing | International marketing | Internationale Marktsegmentierung | International market segmentation | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Marktgröße | Market size |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X211028589 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012660730