Revisiting organizational identity and social responsibility in professional football clubs : the case of Bayern Munich and the Qatar sponsorship
David M. Herold and C. Keith Harrison and Scott J. Bukstein
| Year of publication: |
2023
|
|---|---|
| Authors: | Herold, David Martin ; Keith Harrison, C. ; Bukstein, Scott |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 1, p. 56-73
|
| Subject: | Bayern Munich | Football | Image | Legitimacy | Loyalty | Organizational identity | Social responsibility | Fußball | Unternehmenskultur | Corporate culture | Corporate Social Responsibility | Corporate social responsibility | Profisport | Professional sports | Firmenimage | Corporate reputation | Sponsoring | Sponsorship | Sportorganisation | Sport organization | Katar | Qatar |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-03-2022-0058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014232446