Revisiting perceptual fit in co-branding applications
| Year of publication: |
2012
|
|---|---|
| Authors: | Thompson, Kenneth ; Strutton, David |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 21.2012, 1 (24.2.), p. 15-26
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