Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Year of publication: |
2022
|
---|---|
Authors: | Koku, Paul Sergius |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 35.2022, 1, p. 99-114
|
Subject: | Direct-to-consumer advertising | ethical implications | ethics | prescription drugs | US | Ethik | Ethics | Arzneimittel | Pharmaceuticals | USA | United States | Direktmarketing | Direct marketing | Unternehmensethik | Business ethics | Wirtschaftsethik | Economic ethics | Pharmaindustrie | Pharmaceutical industry |
-
Koku, Paul Sergius, (2021)
-
Ethics : the physician-pharma dyad in India
Handa, Meenakshi, (2014)
-
Pharmaceutical marketing ethics : ethical standards for more acceptable practices
Bélisle-Pipon, Jean-Christophe, (2022)
- More ...
-
Koku, Paul Sergius, (1997)
-
Services marketing practices in diverse cultures : Canada compared to Qatar
Abu Farha, Allam K., (2019)
-
Koku, Paul Sergius, (2019)
- More ...