Revisiting the contingency theory : dissection of entrepreneurial orientation elements in retail franchisee performance
Year of publication: |
2023
|
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Authors: | Naidu, Samantha ; Singh, Gurmeet ; Narayan, Jashwini |
Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 9, p. 2343-2362
|
Subject: | Contingency theory | Entrepreneurial orientation | Franchisees | Performance | Retail | Fiji | Kontingenztheorie | Einzelhandel | Retail trade | Entrepreneurship | Entrepreneurship approach | Franchising | Unternehmenserfolg | Firm performance | Fidschi |
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