Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Ramazan Kurtoğlu, Tuğba Özbölük, Pınar Hacıhasanoğlu
| Year of publication: |
2022
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|---|---|
| Authors: | Kurtoğlu, Ramazan ; Özbölük, Tuğba ; Hacıhasanoğlu, Pınar |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 1, p. 72-84
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| Subject: | Consumer regret | Brand hate | Brand loyalty | Negative WOM | Inward negative emotions | Outward negative emotions | Emotion | Konsumentenverhalten | Consumer behaviour | Markentreue | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-021-00257-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013170510