Revisiting the global expansion strategy of fast-food brand : modelling of satisfaction antecedents in marketing management
Hiroko Oe, Max Weeks
| Year of publication: |
2022
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|---|---|
| Authors: | Oe, Hiroko ; Weeks, Max |
| Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 42.2022, 4, p. 564-579
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| Subject: | fast food | McDonald’s | Japan | localisation | western brand | accessibility | environmental friendliness | re-conceptualisation | corporate citizenship | Markenführung | Brand management | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation | Schnellgastronomie | Fast-food industry | Corporate Social Responsibility | Corporate social responsibility | Internationaler Markteintritt | International market entry | Fast Food | Fast food | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSOM.2021.10038295 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013369275