Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Year of publication: |
2013
|
---|---|
Authors: | Kumar, V. ; Pozza, Ilaria Dalla ; Ganesh, Jaishankar |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 3, p. 246-262
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Kundenbindungsprogramm | Loyalty program | Virales Marketing | Viral marketing | Performance-Messung | Performance measurement |
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