Revisiting tourism destination image : a holistic measurement framework using big data
Year of publication: |
2022
|
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Authors: | Bui, Vinh ; Alaei, Ali Reza ; Vu, Huy Quan ; Li, Gang ; Law, Chun Hung Roberts |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 6, p. 1287-1307
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Subject: | big data | destination image | destination management | multimodal TDI model | user-generated content | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Big Data | Big data | Tourismusregion | Tourism destination | Markenimage | Brand image |
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