Reviving consumer-alienation in the discourse of consumers' negativity
Muhammad Junaid, Fujun Hou, Khalid Hussain
| Year of publication: |
2019
|
|---|---|
| Authors: | Junaid, Muhammad ; Hou, Fujun ; Hussain, Khalid |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 61.2019, 6, p. 568-570
|
| Subject: | brand love | consumer wellbeing | consumer-alienation | customer engagement | cynicism | self-efficacy | trust | value co-destruction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Emotion | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785318814425 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012172441