Revolutionizing marketing : unveiling the quantum theory of consumer engagement
Camila Dayanna Torres Torres, Andrés Juan Patiño Maussa, Ledy Gómez-Bayona
| Year of publication: |
2023
|
|---|---|
| Authors: | Torres, Camila Dayanna Torres ; Maussa, Andrés Juan Patiño ; Gómez-Bayona, Ledy |
| Published in: |
Journal of business. - Lima : Universidad del Pacífico, ISSN 2078-9424, ZDB-ID 2859035-1. - Vol. 15.2023, 1, p. 63-82
|
| Subject: | Neuroscience | emotions | client | marketing | analysis | market | manipulation | behavior | Emotion | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Manipulation | Beziehungsmarketing | Relationship marketing | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21678/jb.2023.2236 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015398967