Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Yanju Zhou, Cuilian Lu and Yi Yu
| Year of publication: |
2023
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|---|---|
| Authors: | Zhou, Yanju ; Lu, Cuilian ; Yu Yi |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 9, p. 2122-2144
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| Subject: | E-commerce | Loyalty programme | Participation intention | Perceived value | Point leaderboard | Reward type | Beziehungsmarketing | Relationship marketing | Electronic Commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-03-2022-0231 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430210