Reward-scrounging in customer referral programs
Jannik Meyners, Christian Barrot, Jan U. Becker, Anand V. Bodapati
| Year of publication: |
June 2017
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|---|---|
| Authors: | Meyners, Jannik ; Barrot, Christian ; Becker, Jan U. ; Bodapati, Anand V. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 2, p. 382-398
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| Subject: | Customer referrals | Word-of-mouth | Customer management | Targeting | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.11.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734866