Rewarding customers who keep a product : how reinforcement affects customers' product return decision in online retailing
Katja Gelbrich, Jana Gäthke, Alexander Hübner
| Year of publication: |
September 2017
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|---|---|
| Authors: | Gelbrich, Katja ; Gäthke, Jana ; Hübner, Alexander |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 9, p. 853-867
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| Subject: | online retailing | operant conditioning | product returns | return policies | rewards | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738111