Rewards-supply planning under option contracts in managing coalition loyalty programmes
Yuheng Cao, Aaron L. Nsakanda, Moustapha Diaby and Michael J. Armstrong
| Year of publication: |
November 2015
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|---|---|
| Authors: | Cao, Yuheng ; Nsakanda, Aaron L. ; Diaby, Moustapha ; Armstrong, Michael J. |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 53.2015, 21/22 (1/15.11.), p. 6772-6786
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| Subject: | supply chain management | coalition loyalty programmes | option contracts | aggregate planning | stochastic programming | sampling average approximation scheme | Lieferkette | Supply chain | Theorie | Theory | Stochastischer Prozess | Stochastic process | Beziehungsmarketing | Relationship marketing | Koalition | Coalition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2015.1059519 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434531