Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kyongseok Kim, Sun Joo (Grace) Ahn
| Year of publication: |
September 2017
|
|---|---|
| Authors: | Kim, Kyongseok ; Ahn, Sun Joo |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 9, p. 842-852
|
| Subject: | brand loyalty | extrinsic motivation | intrinsic motivation | loyalty programs | Self-Determination Theory (SDT) | Motivation | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Leistungsmotivation | Work motivation | Markentreue | Brand loyalty | Kundenbindung | Customer retention | Leistungsanreiz | Performance incentive | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738107