Rhetoric and the foundation of the Service-Dominant Logic
Chris Miles
| Year of publication: |
2014
|
|---|---|
| Authors: | Miles, Chris |
| Published in: |
Journal of organizational change management. - Bingley : Emerald Group Publishing Limited, ISSN 0953-4814, ZDB-ID 645653-4. - Vol. 27.2014, 5, p. 744-755
|
| Subject: | Marketing | Narrative | Rhetoric | Service-Dominant Logic | Persuasion | Service-dominant logic | Marketingtheorie | Marketing theory | Rhetorik | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010436768