Rhetorical maneuvers in a controversial tide : assessing the boundaries of advertising rhetoric
Ioannis G. Theodorakis; Christos Koritos; Vlasis Stathakopoulos
| Year of publication: |
2015
|
|---|---|
| Authors: | Theodorakis, Ioannis G. ; Koritos, Christos ; Stathakopoulos, Vlasis |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 1, p. 14-24
|
| Subject: | Rhetorik | Rhetoric | Werbewirkung | Advertising effects |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010503343