Rich alone or rich together : the impact of value proposition innovation on the product-place co-branding value
Rong Zhu, Yaoyao Fu, Ao Wen and Jiaxin Zhao
| Year of publication: |
2024
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|---|---|
| Authors: | Zhu, Rong ; Fu, Yaoyao ; Wen, Ao ; Zhao, Jiaxin |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 8, p. 1719-1733
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| Subject: | Brand value | Legitimacy | Media coverage | Product–place co-branding | Value proposition innovation | Markenführung | Brand management | Innovation | Innovationsmanagement | Innovation management | Betriebliche Wertschöpfung | Value creation | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-05-2023-0254 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015083744