Riding the wave : response rates and the effects of time intervals between successive mail survey follow-up efforts
Cindy Claycomb, Stephen S. Porter and Charles L. Martin
| Year of publication: |
2007
|
|---|---|
| Authors: | Claycomb, Cindy ; Porter, Stephen S. ; Martin, Charles L. |
| Published in: |
Fundamentals of marketing research ; Vol. 3. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 364-373
|
| Subject: | Direktmarketing | Direct marketing | Marktforschung | Market research | Befragung | Interview |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003540411