Right appeals for the "right self" : connectedness-separateness self-schema and cross-cultural persuasion
Charlie C. L. Wang
| Year of publication: |
2009
|
|---|---|
| Authors: | Wang, Charlie C. L. |
| Published in: |
Cross-cultural and critical perspectives on brands. - London [u.a.] : Routledge. - 2009, p. 424-439
|
| Subject: | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003785625