“Right” on the day : How the timing of date‐specific promotions influences consumer responses
| Year of publication: |
2021
|
|---|---|
| Authors: | Deng, Huixin ; Jin, Liyin ; Xu, Qian |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2021, 2 (11.10.), p. 429-440
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21607 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012808556