Risk-averse portfolio procurement strategy under large-scale promotion online
Feng Wu, Lei Shu, Si-Si Zhao and Bin Jiang
| Year of publication: |
2022
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|---|---|
| Authors: | Wu, Feng ; Shu, Lei ; Zhao, Si-Si ; Jiang, Bin |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 69.2022, 4, p. 1252-1261
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| Subject: | Large-scale promotion online (LPO) | portfolio procurement strategy (PPS) | strategic consumer behavior | unreliable supply | Beschaffung | Procurement | Portfolio-Management | Portfolio selection | Konsumentenverhalten | Consumer behaviour | Lieferkette | Supply chain | Verkaufsförderung | Sales promotion | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2020.2975237 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013355024