Risk aversion: the driver of the financial markets

Daniel Ben‐Ami, author of Cowardly Capitalism: The Myth of the Global Financial Casino, argues that the popular view of the global financial markets as some sort of irresponsible and volatile casino is fundamentally wrong. He argues that the financial markets have been as susceptible as everywhere else in contemporary society to the idea that risks must be driven out. He argues that global financial markets are risk averse and that as a result companies focus on financial returns rather than their core abilities.