Risk Communication : A Mental Models Approach

Cover -- Half-title -- Title -- Copyright -- CONTENTS -- PREFACE -- 1 INTRODUCTION -- 1.1 The Context of Risk Communication -- 1.2 The Goals of Risk Communication -- 1.3 The Goals of Communication Recipients -- 1.4 Criticisms of Risk Communication -- 1.5 How People Think about Risk and Uncertainty -- 1.6 What Kinds of Communications Are We Considering? -- References -- 2 OUR MENTAL MODELS APPROACH -- 2.1 The Need for a Systematic Approach -- 2.2 The Mental Models Metaphor -- 2.3 Constructing the Influence Diagram -- 2.4 Eliciting Mental Models -- 2.5 The Value of Open-Ended Interviews -- 2.6 The Cost of Open-Ended Interviews -- 2.7 Confirmatory Questionnaires -- 2.8 Creating Communications -- 2.9 More Testing -- 2.10 Is It Worth It? -- References -- 3 CREATING AN EXPERT MODEL OF THE RISK -- 3.1 Influence Diagrams -- 3.2 Strategies for Creating Influence Diagrams -- 3.3 Examples of Influence Diagrams -- 3.4 Summary -- References -- 4 MENTAL MODELS INTERVIEWS -- 4.1 Designing and Testing the Interview Protocol -- 4.1.1 Strategy -- 4.1.2 Design Details: A Radon Example -- 4.2 Conducting the Interview -- 4.2.1 Strategy -- 4.2.2 Quality Control -- 4.2.3 Sample Participants -- 4.2.4 Sample Size -- 4.3 Picture Sorting -- 4.4 Summarizing, Analyzing, and Interpreting the Results -- References -- 5 CONFIRMATORY QUESTIONNAIRES -- 5.1 Objectives of Questionnaire Studies -- 5.2 Designing and Testing Confirmatory Questionnaires -- 5.3 Conducting and Analyzing the Study -- 5.4 Special Questionnaires to Explore Key Points -- References -- 6 DEVELOPMENT AND EVALUATION OF COMMUNICATIONS -- 6.1 Principles -- 6.1.2 Choosing Message Content: A Radon Example -- 6.2 Building Messages from Users' Decision Needs and Mental Models Results -- 6.3 Evaluation -- 6.4 Technical Review -- 6.4.1 Choosing Experts -- 6.5 Text-Based Evaluation Methods.