Risk management in industrial marketing project-cooperations : some comments on joint risk handling
Bernd Günter
| Year of publication: |
1986
|
|---|---|
| Authors: | Günter, Bernd |
| Published in: |
Industrial marketing : a German-American perspective ; with 29 tables. - Berlin : Springer, ISBN 0-387-16114-7. - 1986, p. 274-293
|
| Subject: | Risikomanagement | Risk management | Risiko | Risk | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002600442