Risk preferences and the marketing of financial services : segmentation by birth order
David R. Rink; Dianne M. Roden; Steven R. Cox
| Year of publication: |
2013
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|---|---|
| Authors: | Rink, David R. ; Roden, Dianne M. ; Cox, Steven R. |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 18.2013, 1, p. 17-26
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| Subject: | birth order | risk preferences | financial services | marketing mix | Risikopräferenz | Risk attitude | Finanzdienstleistung | Financial services | Marketingmanagement | Marketing management | Finanzmarkt | Financial market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010205385