Risk and Reward in World Markets - HBR Spotlight - Strategies That Fit Emerging Markets - Many businesses struggle in emerging markets because they base their decisions on the wrong information and frameworks. Only by understanding institutional variations between countries -- And strategizing accordingly -- Can companies make the most of going global.
|Year of publication:||
|Authors:||Khanna, Tarun ; Palepu, Krishna G. ; Sinha, Jayant|
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2005, p. 63-79