Risk, uncertainty and discrete choice models
Year of publication: |
2008
|
---|---|
Authors: | Palma, André de ; Ben-Akiva, Moshe Emanuel ; Brownstone, David ; Holt, Charles ; Magnac, Thierry |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 19.2008, 3/4, p. 269-285
|
Subject: | Entscheidung unter Risiko | Decision under risk | Diskrete Entscheidung | Discrete choice | Marktforschung | Market research |
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