Rivalry and group behavior among consumers and brands : comparisons in and out of the sport context
Cody T. Havard
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Havard, Cody T. |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Sport | Sports | Soziologie | Sociology | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Extent: | xx, 136 Seiten Illustrationen 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-030-85244-3 ; 978-3-030-85245-0 |
| Other identifiers: | 10.1007/978-3-030-85245-0 [DOI] |
| Classification: | Sportsoziologie, Sportpsychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012605585