Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Sungwoo Choi, Stella X. Liu, Choongbeom Choi
| Year of publication: |
2022
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|---|---|
| Authors: | Choi, Sungwoo ; Liu, Stella X. ; Choi, Choongbeom |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 1, p. 129-142
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| Subject: | Brand personality | Perceived fit | Service robot | Service technology | Technology adoption | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Roboter | Robot | Markenführung | Brand management | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Kundenservice | Customer service | Dienstleistungssektor | Service industry | Technischer Fortschritt | Technological change |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Correction enthalten in: Volume 33, issue 1, March 2022, Seite 173-176 |
| Other identifiers: | 10.1007/s11002-022-09616-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013184293