Robust strategies in a day

As a development from previous work on “simpler scenarios”, a format has now been devised which allows the complete scenario planning process, from start of environmental analysis to finished robust strategies, to be run in just one day. The new process revolves around four main sessions ‐ compressed into a single day: (1) development of global scenario drivers for 2025; (2) development of “industry sector” drivers for 2010; (3) development of alternative scenarios; (4) investigation of key turning points and development of robust strategies

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Year of publication:	1997
Authors:	Mercer, David
Published in:	Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 35.1997, 3, p. 219-223
Publisher:	MCB UP Ltd
Subject:	Corporate planning \| Group working \| Strategy

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Type of publication:	Article
Type of publication (narrower categories):	technical-paper
Language:	English
Other identifiers:	10.1108/00251749710169422 [DOI]
Source:	Other ZBW resources

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