Rock on! An elementary model of customer satisfaction with musical performances

Local and regional entertainers typically perform without a star performer or national recognition. These performers are often an incidental backdrop for the festivities. Is audience satisfaction with the group more than a summation of the satisfaction with individual performers; do factors surrounding the performance aid in determining audience satisfaction? Answers to these questions may allow event planners to engage performers likely to increase event success. This paper develops a model of audience satisfaction with live performances, which began using a theory developed by Grove et al . in 1992. This theory was modified as a result of further conceptualization, qualitative data analysis, and survey results. Results suggest consumers judge performances as the sum of several components, including both elements of the performance and the setting.