Rockin' ROI : how to bootstrap ecommerce with performance-based marketing

"Rockin' ROI is a beginner's guide to marketing for ecommerce entrepreneurs who need results from the get-go, while avoiding common costly pitfalls. Learn the three successive phases to successful marketing: planning, then content, followed by promotion. Posing initial critical questions lays out every goal, ensuring the capture of the right leads and a shortened sales cycle. Put strategy in place to hit goals, reducing the frustration and cost of poor results and the need to redo ads, landing pages, materials or sites. The two-fold premise of Rockin' ROI is to embrace each medium sequentially, starting with those that are free of charge and progressing from the least expensive to the next, while taming each profitably before proceeding to introduce another channel. Get tips to spend less on advertising and get better results by monitoring and analyzing performance. Written by a marketer who gravitated to performance-based advertising decades ago, Rockin' ROI reflects her ingrained compulsion to test, track, analyze, tweak campaigns daily. Complete with exercises and templates for business strategies and marketing implementation, Rockin' ROI includes referrals to key experts and resources recommended by and/or used by the author for ongoing education"--