ROI of social media : how to improve the return on your social marketing investment

Guy Powell, Steven Groves, Jerry Dimos

section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?

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Year of publication:	[2011]
Authors:	Powell, Guy R. ; Groves, Steven ; Dimos, Jerry
Publisher:	Singapore : John Wiley & Sons (Asia) Pte. Ltd.
Subject:	Return on Investment \| Return on investment \| Online-Marketing \| Internet marketing \| Werbewirkung \| Advertising effects \| Social Web \| Social web \| Social Media \| Soziales Netzwerk \| Marketing
Description of contents:	Table of Contents [swbplus.bsz-bw.de]

Extent:	1 Online-Ressource (XVIII, 289 Seiten)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (p. 279) and index. - Description based on print version record
ISBN:	978-0-470-82741-3 ; 0-470-82741-6 ; 978-0-470-82743-7 ; 978-1-283-17511-1 ; 978-0-470-82741-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012683495