THE ROLE OF THE COMMUNICATION COMPONENT IN THE INFRASTRUCTURE OF A MODERN UNIVERSITY (for example federal state budgetary educational institution of higher professional education “Perm state national research university”)

In this article the analysis of used tools of communication policy of FGBOU VPO «Perm State University». Recommendations were formulated on the basis of results of research, these recommendations are directed on increase in efficiency of advertizing policy of a higher educational institution.

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Year of publication:	2014
Authors:	Gladkikh, Y. N. ; Chepurnykh, E. E.
Published in:	Annals of marketing-mba. - Department of Marketing. - Vol. 3.2014, 11
Publisher:	Department of Marketing
Subject:	advertising of education \| policy of communication \| higher education institution brand

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Extent:	application/pdf
Type of publication:	Article
Notes:	Published
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011097410