The role of customer segmentation and personalization strategies in data-driven marketing for enhancing sales performance and customer retention in the e-commerce industry
Valbona Arifi, Veland Ramadani, Jusuf Zeqiri, and Rasim Zuferi
| Year of publication: |
2025
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|---|---|
| Authors: | Arifi, Valbona ; Ramadani, Veland ; Zeqiri, Jusuf ; Zuferi, Rasim |
| Published in: |
Navigating Economic Uncertainty - Vol. 1 : Proceedings of the 7th International Scientific Conference on Business and Economics (ISCBE), Portugal, June 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-73506-6. - 2025, p. 169-181
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| Subject: | Customer retention | Customer segmentation | Data-driven marketing | E-commerce | Personalization | Sales performance | Beziehungsmarketing | Relationship marketing | Electronic Commerce | Marketingmanagement | Marketing management | Verkaufspersonal | Salespeople | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenbindung |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-73506-6_10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015173819