The role of ethical problems related to a brand in the purchasing decision process : an analysis of the moderating effect of complexity of purchase and mediation of perceived social risk
Evandro Luiz Lopes, Lucas Zimbres Yunes, Otávio Bandeira de Lamônica Freire, Eliane Herrero, Luis Hernan Contreras Pinochet
| Year of publication: |
2020
|
|---|---|
| Authors: | Lopes, Evandro Luiz ; Yunes, Lucas Zimbres ; Freire, Otávio Bandeira de Lamônica ; Herrero, Eliane ; Pinochet, Luis Hernan Contreras |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-10
|
| Subject: | Complexity of purchase | Consumer behavior | Ethical issues | Social risk | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Unternehmensethik | Business ethics | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101970 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171865