The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation : performance relationship ; evidence from three European countries
Year of publication: |
2022
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Authors: | Jagodič, Gregor ; Milfelner, Borut |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 9.2022, 1, Art.-No. 2128252, p. 1-28
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Subject: | firm performance | service quality | market orientation | information-communication technology | marketing strategy | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Unternehmenserfolg | Firm performance | Dienstleistungsqualität | Service quality | Informationstechnik | Information technology | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2022.2128252 [DOI] hdl:10419/289272 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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