Role of affect and cognition in consumer brand relationship : exploring gender differences
Arvind Sahay; Nivedita Sharma; Krishnesh Mehta
| Year of publication: |
2012
|
|---|---|
| Authors: | Sahay, Arvind ; Sharma, Nivedita ; Mehta, Krishnesh |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 4.2012, 1, p. 36-60
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Geschlecht | Gender | Indien | India |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009541706