Role of attitude as mediator of the perceived ease of use and behavioural intention relationship
Year of publication: |
2017
|
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Authors: | Verma, Pranay ; Sinha, Neena |
Published in: |
International journal of management concepts and philosophy : IJMCP. - Olney, Bucks : Inderscience Enterprises, ISSN 1478-1484, ZDB-ID 2164930-3. - Vol. 10.2017, 3, p. 227-245
|
Subject: | perceived ease of use | PEOU | attitude | mediation | behavioural intention | ICT4D | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Verbrauchereinstellung | Consumer attitudes |
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