Role of attributes in influencing customer satisfaction : a study with reference to jewellery stores in Chennai
Kota Sreenivasa Murthy, K. Sai Kumar
| Year of publication: |
2023
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| Authors: | Murthy, Kota Sreenivasa ; Kumar, K. Sai |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3853, ZDB-ID 2592937-9. - Vol. 8.2023, 3, p. 132-146
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| Subject: | customer satisfaction | customer service | jeweller stores | market strategy | store image | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Indien | India | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBCG.2023.135782 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064260