Role of authenticity in massively multiplayer online role playing games (MMORPGs) : determinants of virtual item purchase intention
Year of publication: |
November 2018
|
---|---|
Authors: | Wu, Shu-Ling ; Hsu, Chiu-Ping |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 92.2018, p. 242-249
|
Subject: | Authenticity | Aesthetic design | Avatar identification | Player co-creation behavior | Play intention | Virtual item purchase intention | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Virtuelle Realität | Virtual reality | Social Web | Social web | Online-Handel | Online retailing |
-
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail, (2018)
-
Virtual item purchase behavior in virtual worlds : an exploratory investigation
Guo, Yue, (2009)
-
Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice, (2013)
- More ...
-
Chang, Chia-Wen, (2022)
-
Tsai, Philip C.F., (2005)
-
In search of the right fusion recipe : the role of legitimacy in building a social enterprise model
Yang, Yung-Kai, (2016)
- More ...