Role of big data and social media analytics for business to business sustainability : a participatory web context
Uthayasankar Sivarajah, Zahir Irani, Suraksha Gupta, Kamran Mahroof
| Year of publication: |
2020
|
|---|---|
| Authors: | Sivarajah, Uthayasankar ; Irani, Zahir ; Gupta, Suraksha ; Mahroof, Kamran |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 163-179
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| Subject: | Participatory web | Marketing and operations | Big data | Social media analytics | Business sustainability | Business-to-business (B2B) | Social Web | Social web | Big Data | B-to-B-Marketing | Business-to-business marketing | Data Mining | Data mining | Online-Marketing | Internet marketing | Lieferantenmanagement | Supplier relationship management | Nachhaltige Entwicklung | Sustainable development | Marketingmanagement | Marketing management | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.04.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212455