Role of brand love in consumer brand relationships
Noël Albert and Dwight Merunka
| Year of publication: |
2015
|
|---|---|
| Authors: | Albert, Noël ; Merunka, Dwight |
| Published in: |
Consumer brand relationships : meaning, measuring, managing. - Basingstoke : Palgrave Macmillan, ISBN 978-1-349-49101-8. - 2015, p. 15-30
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Emotion | Markentreue | Brand loyalty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011279727