Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico
Rajagopal
| Year of publication: |
2014
|
|---|---|
| Authors: | Rajagopal |
| Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 19.2014, 1, p. 107-133
|
| Subject: | consumer behavior | consumer knowledge | Mexico | operational efficiency | purchase intention | services marketing | Mexiko | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality | Verbrauchereinstellung | Consumer attitudes | Einkaufsverhalten | Shopping behaviour | Vertriebsweg | Distribution channel |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010346055